About Us

We’re Sweet Awakening. A vegan owned Candy Company, on a simple mission: provide delicious sweets that are kind to animals. Our name is a nod to that “aha” moment—waking up to gelatine-free treats and sweets made without any animal-derived bits, so no indulgence has to come at an animal’s expense.

We believe flavour comes first. From zingy sours to juicy gummies and nostalgic favourites reimagined, every Sweet Awakening bite is plant-based, always gelatine-free, and free from animal-derived additives like carmine, beeswax, or shellac. You get the same chew, shine, and joy—just made the kinder way.

Based in England and inspired by modern food values, we’re here to prove that conscious choices can be craveable. No compromises. No corners cut. Just feel-good sweets that everyone can enjoy, whether you’re vegan, veg-curious, or simply looking for a better way to treat yourself.

Join the awakening. Find your flavour, share the joy, and make every moment Your Sweet Escape.